Innovation at the America's Cup 2024
The America's Cup 2024which will be held in the United States from 20 June, will mark a historic milestone as the first tournament of nations to include tokenised players. This innovative model will allow fans and investors to purchase a share of future player transfers as a way to Emiliano "Dibu" Martínez, Alexis Mac Allister y Nicolas GonzalezIt offers a new form of financing for clubs and democratises access to the transfer market.
Win Investments: Pioneers in Tokenisation
Win Investmentsfounded in 2022 by Valentin Jaremtchuk y Gonzalo Busnadiegois the startup behind this revolution. Its mission is to digitise clubs' training rights to football players, allowing anyone in the world to invest in them. Clubs get risk-free funding to improve their infrastructure and develop new talent, while investors can make a profit if players are transferred in the future.
During 2023, Win Investments launched club tokens such as the C.A.I. of Comodoro Rivadavia and, more recently, of Argentinos Jrs. e Independent. This has allowed anyone to purchase player tokens and participate in their future transfers. The participation of players such as Emiliano "Dibu" Martinez and Alexis Mac Allister in the Copa America 2024 will increase the visibility of these tokens, encouraging the adoption of this technology in sport.
According to Juan RiqueroAccording to Win Investments COO & Board Member, the inclusion of tokenised players in the Copa America represents a significant step towards democratising access to finance in football. Argentina and Chile are leading this trend, which is expected to expand globally.
What is tokenisation?
Tokenisation involves the creation of a digital representation of a physical or digital asset on a blockchain network, which increases security and transparency by operating in a decentralised manner. This technology enables the transaction of assets that are difficult to trade in small amounts, such as real estate or agricultural commodities. According to the Argentine Fintech ChamberIn addition, tokenisation democratises access to these assets and facilitates their liquidity.
Notable examples of tokenisation include physical cash, real estate and agricultural assets. The Boston Consulting Group predicts that tokenised digital assets will reach a value of $16 trillion by 2030, representing 10% of global GDP.
Tokenisation in Sport
Tokenisation in sport is still emerging, but it promises to transform the industry. Institutions such as NASDAQ are exploring their potential, and their adoption is expected to grow. According to James SangalliAccording to the co-founder of AlphaWallet, tokenisation could transform the $6 billion sports industry if the industry's 1% shifts to this model.
Win Investments has submitted its project to the FIFA and is regulated by the Spanish Securities and Exchange Commission. The company works with sports institutions in several countries to educate and demonstrate the benefits of tokenisation.
WinInvestment at World Token Congress 2024
Win Investment will be a speaker at the World Token Congress 2024which will be held on 28 November in Barcelona. During its presentation, the company will explain its real use case and how tokenisation is redefining investment in sport.