An event that lays the foundations for the future of business
The World Token Congress 2024, held on 27-28 November 2024 in Barcelona, was the epicentre of the discussion on how tokenisation is revolutionising business models. Co-organised by Foment del TreballThe conference brought together business leaders, technology innovators and visionaries looking to harness this technology to open up new opportunities.
Among the most outstanding presentations was the one by Carlos Celorriofounder-partner and CSO of Ventures BuildersCelorrio shared a case study of tokenisation applied to the gaming sector. With a clear and accessible presentation, Celorrio broke down the fundamentals of this technology and its ability to transform entire industries.
What is tokenisation and why should entrepreneurs be interested in it?
Tokenisation is the process by which a physical or intangible asset is converted into a digital representation managed on a blockchain. This allows the asset to be divided into smaller parts (tokens), making it more accessible, transferable and liquid. This technology not only democratises access to certain assets, but also eliminates intermediaries, reduces costs and improves transparency.
According to Celorrio: "Tokenisation turns what is not liquid into liquid. It is a key tool to differentiate from the competition and gain market share."
A case study: tokenisation in the gaming industry
The model presented by Celorrio demonstrated how tokenisation can be applied to solve challenges in a competitive sector such as gaming. Although this example focused on video games, the concepts can be extrapolated to any industry.
Business model design
- Simplified access for users
One of the main challenges of the blockchain is its technical complexity. In this model, that barrier was removed by allowing users to register with an email. This automatically generated a blockchain wallet for each user, with no technical knowledge required. - Token-based economy
Users could participate for free, earning tokens through their interactions. These tokens represented value within the ecosystem, but could also be exchanged in secondary markets. - Deflationary model
To maintain a balance in the economy of the system, a portion of the tokens generated in each interaction (such as games or activities) was automatically removed from the market. This approach reduced the amount of tokens available, thus increasing their value.
Benefits of the model
- User loyaltyBy rewarding users with tokens, a stronger link was created between the platform and its participants.
- Generating shared valueThe tokens served not only as a medium of exchange, but also as a way of involving users in the success of the system.
- Sustainable monetisationThe structure allowed the company to monetise the tokens, ensuring ongoing revenue without relying exclusively on direct payments from users.
How can this model be applied in other sectors?
Although this case study was developed in the gaming sector, the principles can be applied to other areas, such as:
- Real estate
Tokenisation allows properties to be divided into smaller holdings, facilitating access for investors who would not otherwise be able to participate. - Corporate cash flows
Companies can tokenise their future revenues, allowing investors to participate in the financial performance of specific projects. - Entertainment
Projects such as films or artistic productions can be financed by issuing tokens, giving investors a proportional share of the revenues generated.
In all these cases, tokens become a means to democratise access and foster more inclusive business models.
The importance of the World Token Congress
The World Token Congress stood out not only for its presentations, but also for its ability to connect entrepreneurs with the opportunities offered by blockchain technology. The participation of Foment del Treball as co-organiser underlines the commitment of the Catalan employers' association to innovation and business development.
This event was a turning point for many attendees, who discovered how to integrate tokenisation into their corporate strategies and leverage its benefits to differentiate themselves in saturated markets.
Final thoughts: Tokenisation as a competitive advantage
The presentation of Carlos Celorrio was a reminder that tokenisation is not a fad, but a strategic tool for companies seeking to stay relevant in a digitised world. Its applications, ranging from improving operational efficiency to creating new revenue models, make it an essential technology for the future.
Visionary entrepreneurs who adopt these tools will not only be one step ahead, but will also be able to build ecosystems in which all participants benefit. Are you ready to explore the possibilities that tokenisation can offer your business?
Link to the paper given at the World Token Congress 2024